3min chapter

The Undefeated Marketing Podcast cover image

How Keith Cunningham Lost 100 Million Dollars and Built it Back

The Undefeated Marketing Podcast

CHAPTER

How Do I Protect and Minimize Risk?

"We're entering a highly risky time right now," he says. "One of our jobs as CEOs and owners of businesses is to look for balls rolling into the street" A smart business owner may see this as an opportunity, but it also might be a time for us to be extra thoughtful,. He adds: "If we do the right thing at the wrong time, we have an opportunity to start over"

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