17min chapter

Decoder with Nilay Patel cover image

Why Tubi CEO Anjali Sud thinks free TV can win again

Decoder with Nilay Patel

CHAPTER

Tubi's Strategy and Growth in the Streaming Industry

The chapter delves into Tubi's unique approach of being 100% ad-supported and free for viewers, offering a vast library of movies and TV series. It discusses Tubi's business model, growth strategy, and focus on on-demand content with no subscription fees, showcasing strategies behind their success and product-market fit. The chapter also explores Tubi's efforts to bridge the gap between short-form content and Hollywood productions through initiatives like launching Stubios to support aspiring filmmakers.

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