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Tubi's Strategy and Growth in the Streaming Industry
The chapter delves into Tubi's unique approach of being 100% ad-supported and free for viewers, offering a vast library of movies and TV series. It discusses Tubi's business model, growth strategy, and focus on on-demand content with no subscription fees, showcasing strategies behind their success and product-market fit. The chapter also explores Tubi's efforts to bridge the gap between short-form content and Hollywood productions through initiatives like launching Stubios to support aspiring filmmakers.