I've seen some of my friends write best-selling books and it kind of paralyzes them. And I'm trying to think about it like it can just be a project that did well. It doesn't have to be everything about me. There's just so much, I'm in this very weird space right now where there's this kind of wealth of opportunity. So what I'm saying no to has to ratchet up. The old way that I know doesn't work for my life anymore.

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