Why Are You Doing This?

The first thing for you gets to do is reflect on what is your why? Why are you serving the customers that you are serving? What's the purpose of this? If we're not clear on that, then we're not going to do it, because that is never going to work. And so i had to get clear on the impact i wanted the podcast series to have,. On the content i wanted to create, needed to create, felt called to create and then i was ready for that. But if you're moving through your marketing and your business in general very tactically, where you're just checking things off because somebody said you should,  that won't work.