Lenny's Podcast: Product | Growth | Career cover image

The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

Lenny's Podcast: Product | Growth | Career

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Revisiting Pricing Strategies and Market Segmentation

This chapter emphasizes the importance of regularly evaluating pricing strategies and understanding customer segmentation beyond demographics. It highlights how effective market segmentation can lead to tailored product development and marketing, ultimately enhancing engagement with distinct customer groups.

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