RV E7 - LEAKED: How To Improve Planning Accuracy and GTM Team Alignment Using Pipeline Sources | Refine Labs Invite-Only Event
GTM Live
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Getting Into Pipeline Sources
Most companies have early stage companies, like even my company refine labs, we effectively have three pipeline sources. We're really measuring it against direct sales, which is a capture demand function. And then you can break this out. I'm going to get into pipeline sources in more detail. But you can see over here main pipeline sources pipe, which means declared intent website conversions, outbound ABM intent, events and fields, partner, low intent lead gen.
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