How to Monetize a YouTube Short Form Video

John Defterios: It was surprising after month after month, we haven't seen much of a ramp up. We're still at a cent CPMs. I think that's where the disappointment is. People are spending millions of dollars on YouTube videos now and me at the zoo would have been like a YouTube short when it first started. That's what YouTube was like. So one of the things with short form video was that we wanted to again make like a really accessible product for people who just want like just had their phone just getting started. And I think just like long form like had no monetization at first and then it had very few partners and then it grew from there.