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Meta
Acquired
The Origins and Impact of the 'Like' Button
This chapter explores the invention of the 'like' button by FriendFeed and its integration into Facebook, analyzing the resulting impact on user engagement and the platform's advertising strategies. It discusses the evolution of social media dynamics, detailing the challenges Facebook faced in adapting to mobile ecosystems and monetizing its offerings effectively. The chapter highlights the strategic maneuvering by Facebook, driven by the need for competitive advantage in an increasingly fragmented digital landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode