You can either go horizontally on the idea axis, like ok, what are other things relate? Relating to selling an amazon. Or you can go vertically, like, oh, why sell at all? Or why set up an agency? Or you no, you go more and more abstract. And that's how you generalte spokes to that the wheel that is you. So for the pocaster, you're missing out. Your leaving money and audience on the table by not using as many spokes as possible.

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