Tips For B2B Software Marketers -- Chris Voce // G2
MarTech Podcast ™ // Marketing + Technology = Business Growth
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How to Get B2B Software Buyers to the Finish Line
We need more content marketing because everybody wants to self-research. If we're not able to understand who the prospect is, they're not divulging contact information. It's like, can I create a model, a tool so that a customer might be able to plug in some of their own numbers?
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