Influence of Past Creators, Flop Influencers, and Career Shifts

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I am so excited to be back in your ears every week! Bear with me as I figure out this new narrative, editing, and production style. It was important to me that I return with a more polished product for these solo deep dives and I hope you'll stick with me while I navigate this new norm.

This episode was short and sweet to help me figure out the process.

In this week's episode, I explore the concept of "flop influencers" and what career longevity realistically looks like for social media stars. I look at some examples like Brooklynne Webb, Axel Webb, Brittany Broski, Jason Nash, and Gabbie Hanna, and compare how TikTok fame differs from YouTube fame when it comes to "making it" as a career creator.

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Timestamps:

4:15 "Flop influencer" definition & examples

5:52 The life cycle of an influencer

7:32 Why are there so many "flop influencers" right now?

15:57 What do influencers do when they "flop"?

20:04 What do "flop influencers" say about the state of the creator economy?

Resources:

https://centennialworld.com/flop-influencers-the-impact-of-instant-tiktok-fame-on-creator-longevity-and-online-communities/

https://www.vox.com/the-goods/2021/5/18/22440937/tiktok-addison-rae-bella-poarch-build-a-bitch-charli-damelio-mediocrity 

https://www.vox.com/the-goods/2020/2/27/21153364/tiktok-famous-backlash 

https://www.theguardian.com/media/2016/feb/01/youtube-star-zoella-10m-subscribers#:~:text=She%20also%20has%20a%20second,three%20years%20after%20joining%20YouTube. 

https://centennialworld.com/vidcon-creators-facing-empty-lines-meet-and-greets/ 

https://centennialworld.com/are-tiktokers-actually-influential/

https://www.tiktok.com/@xobrooklynne/video/7325629145520672005 

https://www.tiktok.com/@katiedotcom/video/7326648224238898474 

https://centennialworld.com/why-snapchat-spotlight-creators-david-dobrik-alex-warren/ 

https://www.vox.com/the-goods/2020/8/25/21399317/brittany-broski-kombucha-tiktok-tomlinson

https://techcrunch.com/2024/01/13/the-creator-economy-is-ready-for-a-workers-movement 

https://www.traackr.com/resources/influencer-income-trend-report-aic 

https://centennialworld.com/flop-influencers-the-impact-of-instant-tiktok-fame-on-creator-longevity-and-online-communities/ 

https://www.tiktok.com/@evancuate/video/7323379348432768302 

https://centennialworld.com/axel-webber-controversies-consequences-of-overnight-virality/ 

https://www.theatlantic.com/technology/archive/2020/09/tiktok-teens-fandom-mooptopia/616371/ 

https://centennialworld.com/sienna-mae-gomez-return-assault-abuse-allegations-jack-wright/ 

https://link.springer.com/chapter/10.1007/978-3-030-39165-2_59#chapter-info