Interns to Enterprise: How Cresta’s CRO Built a Category Leader
The Revenue Leadership Podcast with Kyle Norton
Optimizing Sales with AI Insights
This chapter explores how AI and data science can enhance sales processes by improving timing in lead engagement. It emphasizes the importance of understanding lead behavior and targeting high-potential accounts for better win rates. The discussion also highlights the challenges of scaling enterprise sales teams and the necessity of building strong relationships with existing accounts to drive significant revenue growth.
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