TWIG #320 Unity’s Fate, Fake Ads, Loot Boxes & GTA’s UGC Revolution
Deconstructor of Fun
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Unity's Uncertain Future
This chapter examines the disappointing sales of devices like the Steam Deck compared to traditional gaming consoles and critically evaluates Unity's recent earnings report amid a stock surge. The discussion highlights skepticism about Unity's advertising platform and its competitive position against major players, as well as concerns over data management and strategic choices made by its leadership. The conversation further explores the implications of Unity's rebranding efforts and the potential trade-offs involved in enhancing their data analytics capabilities.
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