Andrew Olamen: Have you ever wondered what happens behind the scenes when a company goes through a rebrand? On today's show, I speak with Rodica Dougal about her company's rebrand to the name Super and acquisition of super.com. We also talk about the negotiation process and why the company decided to hire a Domain Wire Broker to close the deal. Stay tuned for the interview segment in just a couple minutes, but first a word from our sponsor. Our sponsor this week is Sav.com and it's zero cost back-ordering.

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