The five components of interesting (with Jeffre Jackson and Dave Nottoli)
Let's Make This More Interesting
Exploring Interestingness in Advertising
This chapter delves into the concept of 'interestingness' as a crucial element in branding and advertising, highlighting the importance of emotional engagement. The speakers discuss five key components—incongruity, significance, mixed emotion, authenticity, and detail—that contribute to compelling narratives and effective messaging. They critique the industry's tendency towards superficial positivity and emphasize the value of deeper, thought-provoking content that connects authentically with audiences.
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