The Importance of Innovation in Movies

The key challenge for Magnolia Pictures, the film distribution company you own, is how to bring in more of the box office than it spends getting people to theaters in the first place. "Nobody, nobody, not now, not ever knows the least goddamn thing about what is or isn't going to work at the box office," he says. 'It's like anything else, luck is always more important'"I want to talk a little bit more about entertainment, but moving into movies now."