Branding the Outlaws: A New Era in Utah Hockey

This chapter explores the excitement of naming and branding Utah's new hockey team, the Outlaws, analyzing its logo and identity. The speakers reflect on the importance of creativity and distinctiveness in team branding, along with their thoughts on a successful head coach's career and impactful player signings. The dialogue also includes a humorous debate on a hypothetical scenario involving 100 men versus a gorilla, showcasing a blend of sports insight and playful banter.