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How to Tell a Story in a Simple Way
I thought about two men actually that are sort of in my network. One called Ian Sanders, one called David Hyatt. I've known Ian for a long time and they're both brilliant storytellers. And when they show up on my social feed, obviously you're scrolling through so much,. aren't you, on Instagram or LinkedIn? And I always stop, see, and read their posts. It normally starts with a really compelling visual. But then they have a really simple story that goes behind the visual That leaves you going, oh, that's interesting. So idea for action number three, he's focusing on a captive audience because then you'll have their attention.