2min chapter

exchanges by Exciting Commerce | E-Commerce | Digitalisierung | Online - Handel cover image

Exchanges #351: 20 Jahre "Ottos neue Kleider"

exchanges by Exciting Commerce | E-Commerce | Digitalisierung | Online - Handel

CHAPTER

Intro

Die Teilnehmer diskutieren die aktuellen Entwicklungen bei Otto, einschließlich der neuen Führung, Veränderungen im Marktplatzgeschäft und der langjährigen PR-Strategie. Außerdem wird ein Werbespot von About You and Scale präsentiert, um ihre Kompetenz in der Vereinfachung komplexer technischer Fälle für große Marken zu betonen.

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