Building a Flywheel
In the Sauce
The Importance of Building a Flywheel for Your Marketing
The importance of building a flywheel for their marketing and not a funnel. The easiest way to think about this is visually imagine a triangle in your mind, but invert it. If you are focusing on retention marketing enough in an efficient way, those people stay going around that circle. It really reduces the reliance on any one particular channel - especially at a time when so many companies want to shift their spend away from Facebook or meta.
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