The Right Size for Your Business?

Ben: The default is Optimizing for revenue slash profit. Success can also look like I just serve the most number of clients And I might offer cheaper residents or cheaper rates Or sliding scale rates for people who can't afford my normal ones Because I just want to serve more people cool You can also optimize for your team's experience and really create a ladder for them to climb and pay them really well So they stay for a long time. But it's kind of a combination of like as you said, what am I optimizing for? Which currently going on and is that aligning with where I actually want to go?"