The Effect of Creativity in Business

Series One

This episode of #TheNewAbnormal features Paul Kemp-Robertson, the co-founder of Contagious Communications and co-author of 'The Contagious Commandments'. To put it mildly, he has a very deep knowledge of the global marketing communications industry. 

A graduate of Goldsmiths, and the ex-worldwide director of creative resources for Leo Burnett, in 2004 he then co-founded Contagious - the marketing innovations resource and creative excellence consultancy. Paul has written for numerous publications inc The Guardian and Forbes, and has appeared on CNN, ITV News and BBC Radio 4. His TED Talk has been viewed over a million times. And he is an advisor to the 'Create' charity. 

In this interview, we discuss his views about the power of creativity and the bias against it, brands acting as NGO's, the crucial need for an organising principle, and the 'fundamental reset' that we're all undergoing, which (in the context of our discussion) is leading to a creative explosion. 

Finally, Paul explains why everything leads back to Middlesbrough and a certain football club...