Enter the Boardroom with Nurole cover image

76. Paul Pester - Hard & soft impact: economics, culture and detail in the boardroom

Enter the Boardroom with Nurole

00:00

Measuring brand impact with cohort MI

Paul outlines quantitative approaches: cohort analysis, campaign testing, and engagement metrics to validate brand hypotheses.

Play episode from 26:24
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app