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Andy Rachleff on “How to Know If You’ve Got Product Market Fit”
Pattern Breakers
Not Everyone Should Like Your Product
The vast majority of successful start up, successful technology companies pivoted from their original proposed market in their business plan. Human beings are conditioned to like things or not like things. If you asked ten people on the street about uber ride halling service, they'd say, what? The only way to make outsized returns as an investor is to be in non consensus. Unless you're non consensus, you don't have a chance to serve the desperate.
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