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What's Going on With Fanatics?
Fanatics is a 27 pere last valuation, 27 billion dollar company. They have a 20 year license agreement with everybody. If you get more money per product, you can make a better product. You can put more money into the product. This may be my best tip for everybody to day in industry. Whenever fanatics starts putting out under their licenses, they've got to wait until key editions of baseball, basketball and football are released. And i think that this is potentially an unbelievable historic moment. Here's our tapping right now on cards.