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4min chapter
Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can
Uncensored CMO
Examining the Emotional Divide in Nike's Advertising Strategy
This chapter explores Nike's advertising transformation through its controversial 'Winning Isn't for Everyone' campaign narrated by Willem Dafoe. It examines the emotional resonance of the ad and the broader implications of using strong emotions in marketing strategies.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode