13min chapter

The Diary Of A CEO with Steven Bartlett cover image

The Real Trick To Long Term Motivation: Daniel Pink

The Diary Of A CEO with Steven Bartlett

CHAPTER

The New Dynamics of Sales and Communication

This chapter explores the significant changes in sales dynamics due to technology and information accessibility, shifting from traditional information asymmetry to information parity. It highlights essential skills such as attunement, empathy, and clear communication for success in modern sales environments. The discussion also addresses the evolution of sales roles, advocating for terminology that fosters a positive customer relationship and emphasizes collaboration over performance.

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