Fintech Marketing Podcast by 11:FS cover image

13. Varo Bank - Staying curious ft. Carolyn Feinstein

Fintech Marketing Podcast by 11:FS

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Building a Customer Relationship Through Storytelling

You need to tell it in a way that speaks to the things that your audience cares about. You can't just have the marketing conversation, depending on who they are. If they already got it, you wouldn't be facing the challenge of trying to convince them yet. It needs to be the benefit of this translated into a story and then ideally data.

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