A lot of people think email marketing feels like you're trying to scam somebody out of money. But that's actually not what it's about at all, he says. People know your spirit and tone when they read your e-mails. So ask yourself if my product is really going to make people happy? And if not, they will be upset - but the further you get from them, the better off you are.
If you haven’t gotten serious about email marketing, it’s time.
In this episode of the Building a StoryBrand podcast, we’re going to take away the confusion behind getting started with email marketing. Donald Miller sits down with Francis Jones of Infusionsoft. Francis shares eight common email mistakes he sees beginners make when they start email marketing -- plus what to do instead. Listen to this episode and schedule an hour of time to implement even one of these ideas, and you’ll make a dramatic impact on your business.
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