255: 13 Strategies That Drive Revenue and Membership Growth in Your Gym
Behind Gym Doors | A Fitness Business Podcast
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How to Get More Referrals From Your Gyms
When you sign up a member, on average, our gyms that work with us get an average of over two referrals at the point of every sale. So let's say you sign up 30 members of the month, and on average you got three referrals from each one of them. You just got 90 new leads from those 30 members that you didn't pay for. Anything that happens from it automatically drops your overall cost per acquisition down. That 250 acquisition costs in that first cut is 125. And then it keeps going down, keeps going down. The best gyms we work with are paying, not just pennies on the dollar for a lead, Josh. They're paying pennies on
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