Joe Nameth - The First Modern Cultural Celebrity Athlete

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The AFL and NBC announced that they've just signed a new five year, $37.5 million deal. It's not as much as the NFL, but for a five year old upstart league, this is a big success. They turn around and give a huge chunk of it to Broadway Joe Nameth.

The NFL — it’s almost synonymous with America today. And its history is a fascinating lens to explore the nation’s development over the last 100 years, from WWII to TV and suburbs to the Internet and social media. What began as a quasi-illicit league in small midwestern towns is now the single largest media property in the world today by revenue. And whether you watch football or not, this is one incredible business story. Acquired is ready for some football — let’s kick this Season off right!

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