4min chapter

Founders cover image

#72 Stan Lee: Founder of Marvel

Founders

CHAPTER

Human Score in the Abstract

Stan Lee: Marvel could have, and should have one day rival Disney if only those who control the purse strings had understood the value of promotion and public relations. "We cannot predict what we're passionate about and how those passions affect us later in life," he says. 'You just have no idea how much value that is to people' The first fan club was like a pin on their shirts; they would wear it for 30 years. Now this's getting an opportunity three decades in the future because he had an impact on somebody else 30 years prior.

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