Intro

In episode #2776, we discuss embedding YouTube videos to boost website traffic and conversions, Google's preference for its own platforms, and the challenges CMOs face with short tenures and AI's growing role in marketing. We also touched on synthetic data and Google's testing of link cards in AI overviews.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic:  Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier
• (03:00) Over-optimized SEO features associated with Google traffic declines
• (07:34) CMO tenure falls to lowest level in more than a decade
• (09:35) AI will make marketing harder, not easier
• (15:30) That’s it for today! Don’t forget to rate, review, and subscribe!

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu