237: Lead Generation in a Shifting Real Estate Market
Hustle Humbly Podcast
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Navigating the Evolution of Real Estate Lead Generation
The chapter delves into the evolution of lead generation methods in the real estate market, starting from manual website setups to purchasing leads from platforms like Zillow. It highlights the challenges and expenses involved in adapting to new lead generation strategies and emphasizes the importance of evaluating lead quality. The discussion also touches on the financial implications of lead generation, stressing the need for agents to educate buyers on the process and prioritize client needs over quick sales.
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