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Eveheng lie k courtland has a new book out called right useful books. She talks about the trade offs between different approaches to writing and selling your book. Courtland says she favort interviews with people who are already well-known in their field, such as author Arvi Waite r aanatm nonownatana. "Roup" airs weeknights at 10 p.m. ET/PT on Tech Crunch.