3min chapter

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3 Nudges I Wish I Learned at Business School

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CHAPTER

Are You Going to Give Up Now?

When you start with a much smaller ask, it's easier to get them to yes. You're kind of laddering up to your offer. If you like this show, you'll love that news letter. Please also go and check out katlan's content. Her news letter is absolutely brilliant. Every week she looks at a nudge, looks at a bias, and explains how to apply it to marketing.

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