Two Billion Dollar Supplements Market | Do Indians need it?| Three market leaders
The Other Side with Dilip
Navigating Distribution Channels for Consumer Goods
The chapter explores the significance of distribution strategies in software and consumer goods sectors, likening them to app stores for product distribution. It touches on impulse buying behaviors using examples like protein bars and chocolates, underlining the importance of diverse distribution channels to address varying consumer needs. The speakers suggest starting with direct-to-consumer to establish brand recognition and customer relationships before branching out to other channels based on growth trends and consumer responses.
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