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Judson Brewer: Addiction and the Craving Mind

The One You Feed

How Mindfulness Training Can Help You Reduce Cravings

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The acronym is called RAIN because it starts with R, where you have to recognize the craving. And we simply note those physical sensations from moment to moment. We actually had five times the quit rates of this gold standard treatment for smoking. With this, we tested this even with an app based mindfulness training for eating and got a 40% reduction in craving related eating after just a couple of months.

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