Content, community, and customer acquisition with Mutiny's Jaleh Rezaei
How to Win podcast with Peep Laja
Choosing Your Customer
Mutiny is the prime example of how you can build a great business in an existing mature competitive category by focusing on a different ICP. Mutiny chose to sell to B2B marketers who have no interest in statistics, but are looking for ways to drive more revenue. This type of play has been successfully done by others too, Clavio, email marketing for e-commerce. If you take on category kings directly, you'll get killed. The winning strategy here is choosing your customer.
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