The Vanguard Personal Investor Platform

Vangard persona investor was designed and built as part of our very strong retail strategy push. We wanted to build this direct relationship with retail investors who might choose to transact directly with vanguard. It's essentially a portal that you can sin up into, and it makes the process of investing very simple from our perspective. And we've made some deliberate choices around we didn't want to publish short term performance. But again, we're very focused on building these really good investing habits.