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How Keurig Brewed a Return to Growth

Cold Call

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Strategic Shifts in the Beverage Industry

This chapter examines the strategic decisions a new leader makes within a coffee company facing market saturation. It discusses redefining target audiences, the challenges of product failures, and the implications of partnerships and international expansion. Additionally, it highlights the complexities of mergers and acquisitions, focusing on the potential acquisition of Dr. Pepper and its impact on corporate identity and operational integration.

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