'Invisible Rulers' of Modern Propaganda: The Influence of Social Media Influencers in Politics

The chapter explores the evolution of the concept of 'invisible rulers' in modern propaganda, focusing on social media influencers who shape political conversations, spread information, and influence beliefs. It delves into how influencers leverage their relationship with audiences to wield power in politics, leading to the spread of disinformation and impacting people's trust and beliefs. The comparison is drawn to Noam Chomsky's 'Manufacturing Consent', highlighting how influencers, like traditional media, are influenced by the incentives of the system, ultimately shaping current affairs.