Episode 34: The Starbucks IPO with Dan Levitan
Acquired
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Starbucks IPO - Is the East Coast Any Different?
Daniel: I remember making my first investment in Starbucks was in that December, 1991 round. You saw this cauldron of consumer passion in a market-by-market basis and you really asked yourself, is the East Coast any different? Is it Atlanta any different? And if you came to the conclusion, no, then it's okay. So how quickly can you... Yeah, it's interesting. But yeah, it also made me, you know, one of the dominant themes of the IPO and lessons from it and from Starbucks and Howard are focused on exceeding your customers' expectations at every opportunity.
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