McLuhan Returns! Understanding Media Today (Part 1)
The Massage: Presented by The McLuhan Institute
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Tetrads and Technology - The Final Quadrant
Tetrad just meansan a group of four. They, they their object was to find laws of media. And that's the criteria. It has to apply in all cases. If it doesn'tapply in all cases, it's not a law, a capita law. The final quadrant is a reversal. Any technology, when pushed far enough, tends to reverse or flip its characteristics. All these effects are simultaneously present in the technology. No, these things all happen at once. We just we name them in an order, kind of for conventions sake to be able to remember them.
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