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6min chapter
Romance on the screen and on the page: Two Indicators
Planet Money
Unwrapping Hallmark's Holiday Classics
This chapter explores the launch and evolution of Hallmark's Countdown to Christmas since 2009, focusing on the financial challenges and creative trade-offs of producing original holiday films. It highlights the unique aspects of the holiday movie genre, such as the use of familiar settings and the trend of casting former child stars, while discussing economic themes within romantic narratives. Additionally, it reflects on the journey of a screenwriter navigating the demands of Hallmark's specific style and calls for greater diversity and innovation in storytelling.
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Discover
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