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How Do We Make Sustainability Less of an Economic Luxuries?
Campreti is a private equity group that promised to us they would be hands off. We've delivered without having too much pressure an and also being in the majority as well, which is very important. And so we've been able to set of amye, get on with it way, make work. How do we make sustain ability less of an economic luxury? I mean, du do envisage a tipping point where it's just going to go main stream and all the prices will reduce?