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David Friedberg (The Climate Corporation) - Entrepreneurship Gives Life Meaning

Entrepreneurial Thought Leaders (ETL)

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How to Increase the Value of Your Company

If you know exactly what's going to happen, your business should be worth infinity. Every business has some degree of inherent risk. So identify the unknown, mitigate the unknown, and then you're enabling certain outcomes. This is how I think about the general strategy approach to running the business. And it requires this one, tell me if you've heard this before: You don't know what you don't know.

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