Crappy Customer Research Is Hurting Your Ecom Business (With Sarah Levinger)
The Andrew Faris Podcast
00:00
Intro
This chapter highlights the common mistakes marketers make in creating customer avatars, often basing them on fabrications rather than real insights. It also examines the evolution of marketing from brand-centric approaches to the necessity for direct response marketing, emphasizing the importance of understanding customer behavior.
Transcript
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