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How to Create a Product Ladder for Developers
The product ladder for the developer, the consumer would be online video courses. And something I launched during COVID is a certification exam where people pass a test really that take a test quiz and coding test and everything. So these are my main products oriented towards the consumer, the individual developer. Basically, they're the least expensive in my product ladder. On the other hand, we have the business products. This would be a three day training for 10 plus developers or a five day training for X developers in a company which could be done online on Zoom or in person. These are all productized, meaning that based on the contents and the number of people, I just create a price out of