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Persuasion Psychologist Dr. Robert Cialdini On The Yes Factor: Make An Impact, Win Customers, And Transform Your Business
Earn Your Happy
How to Reduce Uncertainty
We look to reduce our uncertainty is what are our peers doing. If they're all braving about a new restaurant or a new film, that reduces my uncertainty as well. There's a lovely study in the city of Louisville where people who would get traffic tickets and they wouldn't pay on time doubled revenues. For one sentence, just telling people what most others like them see as the right thing to do will increase their likelihood of taking action.
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